AGA Survey Reveals Record Super Bowl Betting Numbers

The national organization representing the US casino industry, American Gaming Association (AGA), has revealed that more than 31 million American adults will be betting on the 2022 Super Bowl. This amounts to an estimated $7.61 billion betting handle.

The year-on-year increase is 38% for the betting populace and 78% for the revenue.

Some Survey Results

The Super Bowl 56, which will be held at SoFi Stadium on the 14th of February, 2022, is America's largest sports event. The research carried out by the AGA on the upcoming Super Bowl was able to determine how players plan to bet and which team they would be betting on. According to the survey, more than 18.2 million bettors will wager online, at a retail sportsbook, or with bookies, signaling a year-on-year increase of 78%. 18.5 million Americans will bet with friends or as part of a pool, up 23% from last year, and those planning to bet on the game make up 18% of the total viewing populace.

Bill Miller, AGA President, and CEO, said, "The results are clear: Americans have never been more interested in legal sports wagering. The growth of legal options across the country not only protects fans and the integrity of games and bets but also puts illegal operators on notice that their time is limited."

Other estimates show that about 41% of bettors recall responsible gaming advertisements in the past year, a significant 12% increase from 2020. This highlights the industry's commitment to promoting responsible gaming and is a nod to the AGA's recently launched 'Have A Game Plan' campaign.

Sports Betting Trends Boost Results

Between last year's big game and this very moment, sports betting has launched in ten more US states, including Arizona, Connecticut, Louisiana, Maryland, North Carolina, North Dakota, South Dakota, Washington, Wisconsin, and Wyoming. Mobile betting is also live in four of those – Arizona, Connecticut, Louisiana, and Wyoming.

With these developments, about 45 million more adults have access to legal sports betting. 76% of respondents, during the survey, mentioned the importance of betting through a legal operator, revealing an increase of 11% from last year.

In a turn of events, the two teams battling it out for the Vince Lombardy Trophy hail from states where sports betting is not yet legal. California is home to the Los Angeles Rams and is still a long way off from legalizing sports betting. On the other hand, the Cincinnati Bengals' home state, Ohio, is preparing for a launch later in the year.

The survey revealed that the Rams were favored by 55% of respondents, with a lower percentage rooting for the Bengals.

The Rams will be aiming for their second Super Bowl win since taking home the title at the 34th Super Bowl in 1999. Their last Super Bowl appearance was at the 2018 Super Bowl 53.