This former managing director of PokerStars Casino has a wealth of experience in the casino business. Asaf Noifeld's portfolio speaks for itself with several years of bringing some of the most popular casinos to where they are today. Noifeld spent 8 years leading the charge at PokerStars and a significant amount of years with other gaming outfits such as 888Casino.
Asaf Noifeld's Role at FanDuel
The award-winning FanDuel has developed a reputation for serving some of the most interactive gaming products. Although this high eminence tilts toward the sportsbook vertical of the company, Asaf Noifeld is being brought in to replicate it in its casino product.
As the new managing director of casino, Noifeld is saddled with the responsibility of making FanDuel's casino offerings just as esteemed as the sportsbook. This would not be Noifeld's first rodeo as he led the team that revamped PokerStars casino into the top brand it is today.
Furthermore, PokerStars and Fanduel are both subsidiaries of Flutter Entertainment. Noifeld is merely moving from one arm to another and will not be new to the parent company's policies, initiatives, and overall direction.
Sharing her view on the new appointment, CEO of FanDuel, Amy Howe, revealed in an interview:
"I am delighted to add him to our leadership team, as he has extensive knowledge in the space, which will help grow our online casino business in North America."
At FanDuel, Asaf Noifeld would operate from the headquarters in New York, spearheading its wings in West Virginia, Michigan, New Jersey, Pennsylvania, and Ontario.
Why Casino Is The New Focus
FanDuel Group is an all-round gambling company that has managed unrivaled success in the sportsbook section.
"We are America's number one sportsbook; we came out of Q2 with a 42% market share, and we need to continue to strengthen that moat, particularly on the product side," said Howe.
This gambling company, founded in 2009, has garnered many awards and accolades, standing as America's number one sportsbook. However, to become a complete gaming company, it needs to strengthen its casino and iGaming segment.
Pursuing this under the wings of Flutter Entertainment, one of the biggest online gaming operators, all the necessary assets and tools are at their disposal to set FanDuel's casino for its big break.
Asaf Noifeld's recent appointment follows the company's launch in Ontario – one of the biggest and most competitive markets. This move should shift the spotlight toward FanDuel's casino offerings and make them more appealing than ever.
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.