Bragg Gaming Acquires License in Ontario ahead of iGaming Launch
Bragg Gaming enters the Ontario gambling market with a newly acquired gambling supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).
This comes ahead of the iGaming launch scheduled for April 4th in Ontario. In anticipation of the launch, several companies have been vying for licenses from the AGCO, the regulatory agency responsible for overseeing the modern open and regulated iGaming and sports betting market in Ontario. This milestone follows a legalization process that lasted two long years.
Under the License
The license will allow Bragg Gaming to legally provide its online casino and sports betting content to operators in the province. The license also covers the company's proprietary technology, including its player account management platform, known as PAM.
Bragg is a B2B company. As such, it will be able to partner with B2C brands in the area. It has a portfolio of in-house studios and a lineup of exclusive content from third-party providers. In addition to being an aggregation platform, Bragg also provides turnkey solutions powering up new operators in the business.
Chris Looney, CCO of Bragg Gaming, commented: "This license is another milestone achievement for Bragg. Hot on the heels of Bragg's recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up."
The new legislation opens up the doors to private operators looking to join the market. So far, only state-owned platforms provide casino and sports betting opportunities for players in the province, a dynamic that is about to change come April 4th.
Bragg Gaming will be among the first suppliers to deliver its range of products and unique experiences when the market launches. It joins the list of gambling providers who have been granted licenses so far, including Rivalry Corporation, PointsBet, theScore, and 888 Holdings.
A Potential Growth Bed
Although recently founded in 2018, this fast-growing company already has operations across North America, Europe, and Latin America. However, Bragg Gaming is particularly interested in Ontario. According to Looney, "Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here."
Ontario is projected to become one of the largest iGaming markets across North America once it takes off properly. H2 Gambling Capital estimated Canada's combined online casino and sports betting market at over $2 billion in 2022. Ontario will contribute significantly to these figures as the market is a mix of local, US, and international-based operators with land-based and online backgrounds.
Bragg hopes to tap into this massive potential to showcase its leading platform technology and iGaming content. "Receiving our supplier license in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace," Looney concluded.
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