DRF Sportsbook Opens beside Lakeside Hotel and Casino, Iowa
Iowa’s Lakeside Hotel and Casino has announced the launch of its first wholly-owned sportsbook, DRF Sportsbook, in collaboration with its sister company, the Daily Racing Form (DRF).
DRF is a New-York based horse racing-focused newspaper. It’s a leader in providing premium data and editorial coverage to sports and horse racing lovers in North America. DRF Bets is the sports betting platform associated with the company and one of the fastest growing online and mobile wagering platforms in the region.
This new DRF Sportsbook will mark the first land-based betting location for the brand. The grand opening is scheduled for March 3rd, with an inaugural ribbon cutting to take place at 12 pm CT.
An Expanded Betting Platform
Both Lakeside and DRF are a part of Affinity Interactive. The company is a casino and sports betting business that serves leading regional casinos in Nevada, Missouri, and Iowa with advanced technology and digital and media platforms. The Nevada-based provider has an online betting presence with nearly a million combined customers.
Affinity Interactive Chairman James Zenni commented on the development, saying, “The opening of the DRF Sportsbook is a significant event for Affinity Interactive’s expanding platform.”
“This opening advances our overall strategy towards becoming the prominent omni-channel gaming provider in the US.”
DRF Bets launched in Iowa this January, and with this retail sports betting offering, the company expands its presence in the state while offering bettors more ways to wager. Iowa is a fast-growing betting market. Sports betting handle in the Hawkeye state for December 2021 was reported at $270m, just shy of November’s record-breaking figures. As such, DRF is just one of the many gambling companies moving in on the lucrative destination.
DRF Sports will provide fans with exclusive, up-to-date betting stats, insights, and analysis on all major US sports and leagues.
More on the DRF
America’s Turf Authority since 1894, Daily Racing Form offers the most extensive data coverage in horse racing, interactive past performances, proprietary handicapping and analytics tools, and expert picks in North America. Through DRF Bets, they deliver a top-rated mobile betting solution featuring innovative tools, one-click access to data and past performances, live HD video, and modern payment methods.
DRF recently launched DRF Cash Grab, a rapidly growing, free-to-play mobile sports app. Among other developments for the brand, DRF Bets is set to sponsor the Alfa Romeo F1 Team Orlen in the 2022 Formula One racing edition scheduled to commence on March 20th.
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.
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