Gateway Casinos and OLG sign affiliate marketing deal

The Ontario online gaming scene is getting hotter as Gateway Casinos & Entertainment has signed up for an affiliate marketing deal with the Ontario Lottery and Gaming Corporation (OLG). The deal stipulates that Gateway Casinos will promote OLG's online casino and Proline sportsbook to its players in Ontario. Gateway owns 14 casinos in the province, 15 in British Columbia and 2 more in Alberta, employing a total of 7,000 people.

According to a press release, Gateway customers received a link on July 10 to OLG.ca, so they can sign up and play slots, table games or bet on sports. At the same time, Gateway will keep promoting responsible gaming via OLG's PlaySmart program. This allows players to control how much money and time they spend on gambling.

Partnership expected to boost Ontario's gambling revenue

OLG’s president and chief executive officer, Duncan Hannay, was reasonably excited about the prospects of the deal: "Our new marketing agreement with Gateway is another example of how we are working with our valued partners to build on the strength of the OLG brand and enhance the gaming experience for customers. This in turn helps us increase our contribution to the people and Province of Ontario", he said.

On a similar note, Gateway CEO Tony Santo added: "Our customers can enjoy the convenience of playing their favourite games or betting on the big game from the convenience of their phone or laptop. We will bring the action to them through OLG.ca to keep the fun going in between visits to a Gateway casino".

OLG plans to further solidify its presence in online gaming

The deal with Gateway comes only a month after OLG also agreed with Great Canadian Entertainment, owner of 12 casinos in Ontario, including the largest in Canada, the Great Canadian Casino Resort Toronto. Competition has become fierce in Canada's largest province as more than 60 platforms offer casino, lottery and sports betting.

However, the Ontario Lottery and Gaming Corporation has plans to gain a solid amount of the market and will continue to look for deals with local casinos.