High 5 Games and DraftKings Go into a Multi-Market Partnership Deal
High 5 Games, one of the biggest software providers in the industry, recently signed a deal with DraftKings, a top American sports betting and gambling company. This deal would give DraftKings access to the heavy catalog of casino games by High 5 Games.
High 5 Games Powering DraftKings' Casino Section
High 5 Games is currently available in over 150 countries, and this independent casino games developer will be expanding its reach with the new partnership. The deal sees DraftKings offering titles from the software provider to customers in different markets.
Gamers in Michigan have become the first to benefit from this partnership as the suite of High 5 Games' casino offerings is already live in the state. However, only a selected number of the developer's games are playable on DraftKings for now. Titles like Triple Double Da Vinci Diamonds, Platinum Goddess, and The Green Machine Deluxe are currently online, and more are to be added.
Known for its daily fantasy sports and sports betting options, DraftKings will offer customers more value with some of the most popular video slots and table games.
The current Chief Executive Officer of High 5 Games, Tony Singer, had only good words to say after this partnership with one of the fast-rising operators in the US market. He said, "We're confident DraftKings' player base will enjoy the huge range of games available and look forward to offering these games as we continue to expand our partnership into new jurisdictions."
He also stressed DraftKings' pivotal role in this market, saying:
"It goes without saying that we are thrilled to have an association with such a big name in the US market and one that is showing such powerful growth."
As it stands, DraftKings is one of the fastest-rising operators in the US. This growth is obvious from the operator's first-quarter financial results, where it recorded a 34% year-on-year revenue increase.
What the Deal Holds for High 5 Games
Despite being one of the largest casino providers, High 5 Games is still not resting on its laurels, as shown in this partnership with DraftKings. The agreement would potentially strengthen the provider's presence in North America and other major markets.
High 5 Games had its pilot entry into the Michigan iGaming market through a partnership deal with Golden Nugget. From there, it moved to other markets like the one in Canada via Quebec. Also, the studio is one of the front liners in the Ontarian market with a license to supply casino games.
Another significant market where High 5 Games has been dominating is New Jersey through the partnership with BetMGM, a popular operator in the region. As a result of the partnership, the developer's games catalog became available at BetMGM's casinos in New Jersey.
High 5 Games boasts an ever-increasing catalog with some of the most renowned casino titles. With a well-developed roadmap of releases, this software provider is putting all the necessary partnerships in place to maximize its reach, and this new deal with DraftKings is a typical example.
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.
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