This is the latest development for iGaming in Michigan since online casino operations began in May, following the introduction of sports betting back in January.
An Authentic Live Casino Experience with PointsBet
The live casino is one of the leading innovations in the online gambling industry. It allows players to enjoy casino games in a real-life setting with human croupiers and game hosts. At the same time, it maintains the geographical convenience of online gaming as it is streamed via the internet to players in real-time.
Evolution is the global leader in the live casino sector offering realistic, and mobile-supported experiences. They have broadcast studios in multiple countries and within several states in the US from which they operate locally. Thanks to its Evolution deal, PointsBet can offer the best live casino experience to customers.
Aaron O'Sullivan, PointsBet's VP of Online Casino Revenue, said: "Online casino products have seen rapid growth in the US, and the team at PointsBet is responsive to our users and eager to bring our customers the experience and games they are looking for."
Sullivan went on to mention the 'Live Your Bet Life' campaign and stated how the authentic casino experience at PointsBet is delivered on a user-friendly and approachable platform."
PointsBet launched Live Your Bet Life as a promise that the operator's platform is the best destination for all bettors, newbies, and pros alike. The campaign highlights PointsBet's market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space.
From Michigan to Other US Jurisdictions
Evolution was selected for PointsBet US live casino rollout earlier this year. Since then, they've imprinted on several states, including Colorado, Illinois, Indiana, Iowa, New Jersey, and West Virginia.
PointsBet gained access to Michigan through an exclusive partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians. Expanding its investment in the state, the operator has also partnered with the Detroit Red Wings of the NHL and their venue, Little Caesars Arena, home of the PointsBet Sports Bar, as well as the Detroit Pistons of the NBA.
PointsBet recently received a sports betting supplier license in Virginia and currently anticipates approval to operate in Maryland and New York.
"Since the launch of our iGaming platform, we have been working to diversify and expand the casino content we offer to players, '' said Manjit Gombra Singh, PointsBet President of Product and Technology.
"Our live gaming options in Michigan offer top-tier choices for our players and will serve as a template as iGaming expands in other jurisdictions in the US and Canada."
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.