Through this partnership, Pariplay boosts its portfolio within the Fusion platform, while Gaming Realms, a mobile-focused game developer, gets to extend its footprint in more established jurisdictions.
Boosted Portfolio and Increased Brand Awareness
The Fusion aggregation platform currently provides iGaming content from more than 90 software developers. Gaming Realms will now be joining the list of Fusion partners. Consequently, it will benefit from increased brand awareness in more than 15 countries across Europe, North and Latin America, where Pariplay operates.
On its end, Aspire Global’s Pariplay will now have a new batch of mobile-focused games, including Gaming Realms’ popular Slingo content – a unique mix of slots and bingo. This will be added to its catalogue of over a thousand casino games.
Despite such a large number, the platform ensures equal visibility for all brands – a perk which Gaming Realms will surely enjoy. The platform also provides back-office support tools to aid conversion and retention. It promotes value for its partners while facilitating onboarding and new customer acquisitions.
Shivan Patel, Commercial Director at Pariplay, said: “We believe that we best serve our operator partners by offering them the widest possible range of content, designed to appeal to a large breadth of player demographics.
“This deal with Gaming Realms provides our Fusion™ platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”
Gaming Realms director Gareth Scott indicated the company’s eagerness at the prospect of being introduced to up with 15 jurisdictions across the globe as well as being able to provide its Slingo content to a much wider audience. Following the announcement, he said, “The integration with Pariplay supplements existing routes to market while strengthening our strategy for regulated jurisdictions.
“The growing reputation of Slingo and its unique gameplay continually drives player demand. We’re humbled to have several sponsor operators go live immediately, including through Aspire Global, and look forward to onboarding further operators over the coming weeks.”
Pariplay’s Continued Expansion
This new deal is the latest in the series of partnerships Pariplay has sealed this year in its commitment to expanding into regulated markets across North America and the rest of the world. The company recently teamed up with BetMGM in November, which saw it begin providing its suite of content to BetMGM players in Michigan and New Jersey. They’ve been working with Rush Street Interactive and Pariplay’s Wizard Games content studio also recently partnered up with Kaizen Gaming, a Greek iGaming giant.
The company remains focused on growth, and its Fusion aggregation platform remains one of the leading content delivery solutions providing players with titles that engage and entertain while adding value.
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.