Paysafe is now introducing an affiliate program that will be the first of its kind for a provincial and iGaming body in Canada.
Details of the Deal
The announcement signals the start of a new dawn for both parties. Paysafe will incorporate its Income Access affiliate software into OLG's system. Income Access, which is Paysafe's marketing technology and service provider, will now manage the affiliate program at OLG.
The integration of this software is a move to improve the reach and presence of the Ontario Lottery and Gaming Corporation. The provincial agency's affiliates now have all that they need to enlighten more Ontarians on what they stand to gain in this lottery and gaming platform, especially as customers are an integral part of OLG.
In the words of OLG's Chief Digital and Strategy Officer, Dave Pridmore:
"OLG has significant recognition as a trusted gaming and entertainment brand in Ontario. Paysafe and its Income Access platform will help OLG continue to show Ontarians our customer experience and products that are available at OLG.ca. We are excited to continue to grow our customer base because 100% of OLG profits are reinvested back into the province."
The principal objective of this deal is to stimulate the better promotion of OLG's lottery games, internet gaming, and sportsbetting on a platform called PROLINE+.
What's In It for the Affiliates and Income Access
All existing affiliates and those yet to join stand a higher chance of reaching more users in the Ontarian market. The OLG.ca affiliate program, founded in Montreal, can now promote its lottery and sports betting offerings more effectively for players in the province.
In addition, these affiliates will be getting expert support from the experienced affiliate managers at Income Access.
On the other hand, this agreement extension is also good news for Income Access, which is marking its 20th anniversary in grand style with a launch into one of the largest gambling markets in the world.
Geoff Smorong, the Vice President of Operations at Income Access, echoed this in a statement.
"As a company with deep Canadian roots, we are proud to launch the country's first provincial lottery and gaming affiliate program in partnership with OLG.ca, an iconic Ontarian brand"
Recall that online gambling just recently launched in the province on the 4th of April. Since then, more operators have been acquiring licenses. Amidst this surge of new gambling companies, OLG and its affiliates are poised to bring new opportunities to Ontario's gambling market.
Although the duration of the deal has not been indicated, the partnership is a timely development for the growing market in Ontario.
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.