The press release shed light on the multi-year alliance, with both parties commenting favorably on the new development.
Therese Brisson, who is the Chief Executive Officer and President of ACA, said, "Alpine Canada Alpin is thrilled to welcome PointsBet Canada to our corporate family. It is a true Canadian operator in an exciting emerging space, and a wonderful reflection of this is its support of athletes and the ski community in Canada."
According to PointsBet Canada chief executive Scott Vanderwel, "PointsBet Canada is committed to bringing our nation's fans gold medal experiences, and we are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage."
Amid the 2021/2022 Winter Olympics
The deal comes just as athletes across the country head to Beijing to begin competing in the 2022 Winter Olympics running from February 4th to February 20th.
In addition to alpine sports, this 100-year-old organization is responsible for para-alpine and ski cross disciplines. It also provides a wide range of education, insurance, certification, and coaching compliance facilities. The ACA supports athletes in the Olympic Games, Paralympic Games, World Cup, World Championship, and X Games. It currently houses the reigning Olympic gold medalists in men's and women's ski cross – a sport in which it holds the #1 world ranking.
Selecting the Perfect Sportsbook Partner
The ACA works with several corporate and governmental partners 'to stimulate visibility, inspiration, and growth in the ski community. As such, it was crucial that they join hands with a safe and legal sportsbook provider that has an excellent record.
Alpine Canada's vice president of partnerships and marketing, Mags Doehler, said:
"As Alpine Canada was considering a sportsbook partnership, we made it a priority that they be Canadian-based and completely committed to safe, legal, responsible gaming, and PointsBet Canada checked all of the boxes."
PointsBet, which operates in Australia, Canada, the US, and Ireland, is listed on the Australian Stock Exchange. The provider has developed a scalable cloud-based wagering platform, thereby offering clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW), and iGaming.
PointsBet Canada chief executive Scott Vanderwel expressed that the company is already working towards a launch in order to bring 'unmatched speed and ease of use' to the sports betting populace at ACA. He added that PointsBet was one of the fastest growing online gaming operators in the United States, with a solid foothold in Australia where it originates. The company thrives thanks to its 'robust in-play capabilities and the deepest slate of pre-game and in-play betting options.'
Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.