Videoslots to enter the US Market via Caesars Partnership

    Videoslots Group has announced the launch of the Mr Vegas brand in the state of Pennsylvania. Planned for 2023, the company's debut is supported by a market access agreement with Caesars Entertainment.

    Videoslots to enter the US Market via Caesars Partnership

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    Terms of the Deal

    The mutually beneficial agreement will see Videoslots launch its Mr Vegas brand in Pennsylvania next year under the operating license of Caesars Entertainment.

    Alexander Stevendahl, Videoslots CEO, said: "We are excited to start executing our plans in the US, which has huge growth potential, starting with the great state of Pennsylvania.

    "Thanks to a distinctive name like Mr Vegas and an innovative product, I am confident it will become one of the casinos of choice for players."

    Other Strategic Decisions

    Prior to the announcement of this joint venture, Videoslots had revealed the appointment of a new Head of Casino in February, a move geared towards maintaining its "internal promotions strategy." The executive position was filled by Henrik Enesund, a Swedish native who began working for the online casino operator as a customer service agent five years ago.

    This development also adds to the long list of other partnerships in its portfolio, including recent agreements with Authentic Gaming and BetGames.TV.

    Andrew Flack
    Andrew Flack

    Andrew is interested in gambling developments in Canada and the USA. He writes news updates and contributes to casino reviews for the site. A keen ice hockey player, Andrew likes to spend time on the rink playing for his local team.